WOO! Emily Carr University's Student Publication :
Integrating Social Networking
Final Design
A Little About Process :
How We Got To Final Design


As the only 'web-designer' on a team of twelve 3rd Year Emily Carr students, I found myself face-to-face with the task of translating a print publication into an online format. Working alongside the print production team, I created an online design format to complement the design being prepared for print.

Our team set a goal of developing a brand that could remain consistent for the publication as it changed hands from year to year. We wanted to generate a brand that future teams would be excited to adopt. The design I created for the website was deliberately developed to be consistent with the brand developed for print.
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Building Into The Life Already There

We wanted to take a new look at the manner in which we featured time-based media in a print publication. Traditionally, a still from the piece would be printed with the source underneath. We decided to go a few steps further and apply QR Codes to all of the time-based media for print. We even had one in the opening spread so people could snap and surf onto the website.
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Getting WOO! Socially Networked

Ultimately, our team's desire was to serve the student community with the WOO!. We wanted the publication to be a platform for people to get their work out to as broad an audience as possible and I wanted the website to reach the audience that wouldn't receive a printed issue. To make this possible, I added social networking functions to each page of the online publication so that people could 'like', 'tweet', embed any content, or add something to their delicious account.
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Check the WOO! website right now.
Button : LINK
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