My process, principles, values, and mission. I carry these thoughts into every team I collaborate with. They are my compass for my pursuit of excellence in all things.
Understand the problem, customer, and need. Is problem is worth solving?
Explore possibilities, discover viable options, and review them collectively.
Refine, iterate, expose, and avoid traps. Iterate and debate until on solid footing.
Involve key stakeholders. Review your design and iterate based on feedback.
Big rocks are moved. The team can effectively build. Collaborate during dev.
Reached MVP! Now break the product. Adapt and fix broken experiences.
Product is verified. Sign-off that the product is true to the vision. Ship!
Users are included throughout the process but now it’s real. Begin again.
People should love what is made for a long time. Beauty isn’t luxury.
Remove all unnecessary things to make an experience as simple as possible.
Avoid constraints early, allowing seemingly improbable ideas to surface.
There are many solutions to every problem. The 1st usually isn’t the best.
Design can't be attractive to all people. Avoid attempts to please everyone.
Choose the easiest path to accomplish a goal. Outcomes should feel effortless.
Design indpendent parts, with standard interfaces so people can customize and contribute.
Design should cohesively fit together to improve UX and help teams build.
Design to minimize impact on the environment and improve quality of life.
Design considers all brand touchpoints and interactions with a product.
Everyone creating is responsible for what is delivered to the customer.
Everyone involved in a project should practice design thinking.
Treat others as you would have them treat you.
Meaning increases performance, commitment, and satisfaction.
Work should positively impact your workplace, customers, and the world.
Be impartial and just without playing favorites or discriminating.
Be grounded in self-awareness and able to admit our faults.
Extend forgiveness if someone admits wrong-doing and is willing to change.
Have influence in your work so that your vision, if correct, can be actualized.
Be able to execute ideas, even if that means we have to live with mistakes.
Do the work required to finish a job correctly or we incur debt to pay later.
I’m passionate about bringing vision to reality, focused on meaningful ideas, applying excellence in craft, to build impactful experiences, that help business grow, and make the world a better place.
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